Gammage takes Consumers’ role

The Consumers’ Association has appointed Nick Gammage as its director of communications, a new post at the head of a PR team which has been restructured following redundancies earlier this year (PR Week, 3 April).

The Consumers’ Association has appointed Nick Gammage as its

director of communications, a new post at the head of a PR team which

has been restructured following redundancies earlier this year (PR Week,

3 April).



Gammage joins the association from telecoms industry regulator Oftel,

where he was communications director for two years. His brief covers

media relations, public affairs, corporate relations, consumer

education, policy development and legal affairs.



He reports to association director Sheila McKechnie and oversees a team

of six, of which all but press officer Nicky Lyons will be new

recruits.



Gammage’s department has been split into two distinct areas: product PR

- which covers Which? magazine and guides - and campaigns. This

structure reflects MacKechnie’s aim to raise the association’s profile

and make it a campaigning voice for consumers on a par with the

Confederation of British Industry.



The Consumers’ Association is keen to increase brand awareness of

Which?



and raise the profile of its campaigns such as lobbying for a Food

Standards Agency by 1999.



Gammage’s areas of responsibility were previously covered by the

association’s former seven-strong PR team, headed by Nicola Holgate, all

of whom were made redundant apart from Lyons.



As well as appointing Gammage, the association has so far filled two

vacancies: product PR manager Kathy Dipple and campaign media relations

manager Marcus Rand, who will respectively head the two divisions of the

communications operation.



Before working at Oftel, Gammage worked in the Government Information

and Communication Service where his most recent post was chief press

officer, forward planning and promotions, in the Department of Health.

Oftel is looking for his replacement.



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