French Jones to fight threat from football camps

The English Schools Football Association, which governs football in schools, has appointed French Jones to handle an internal PR campaign.

The English Schools Football Association, which governs football in

schools, has appointed French Jones to handle an internal PR

campaign.



The association is concerned about the possible drain of talent from

schools caused by the newly-launched football academies. These training

camps for under-16s are funded by the Football Association and allow

professional clubs to spot talent.



French Jones will target 26,000 head teachers and heads of physical

education through three newsletters a year. The newsletters aim to

answer key questions regarding the changes and persuade them that pupils

should keep their school teams as a priority rather than abandoning them

for football academies.



However, it is ultimately up to parents to decide how many games their

children play for academies or schools out of the maximum 30 games per

season that children are allowed.



The English Schools Football Association believes that pupils should not

abandon friendship and loyalty to their school for the benefit of

professional clubs, arguing that just five per cent of youngsters

attending the academies are likely to end up being picked by clubs

anyway.



French Jones could also be brought in to handle external PR, as the need

arises for increased communication between the association and relevant

bodies, including the FA.



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