BMW Financial considers first external UK agency

BMW Financial Services Group, the wholly-owned car finance arm of the German car giant, is in talks with agencies over the possibility of appointing its first retained PR consultancy in the UK.

BMW Financial Services Group, the wholly-owned car finance arm of

the German car giant, is in talks with agencies over the possibility of

appointing its first retained PR consultancy in the UK.



The group currently offers car loans and insurance to BMW and Rover car

owners. There was press speculation earlier this year that the group

would be expanding its services into retail banking, but BMW Financial

Services denies this was an option.



The group is understood to have seen agencies including Ptarmigan, Key

Communications, The Communication Group and Grayling in the past few

weeks to discuss whether to outsource its PR.



Peter Walker, the firm’s marketing communications manager, confirmed

that he had met with agencies to discuss how to approach media

relations.



He added that he had not decided whether to appoint an agency yet and

had not issued a formal brief.



BMW Financial Services Group in the UK is comprised of three divisions:

BMW Financial Services and Rover Financial Services, which offer

products to private and business motorists, including hire and lease

purchase schemes, and Alphabet, a car fleet funding and management

operation which handles BMW and non-BMW brands.



The group is based in Hampshire and headed by Petra Kerp, who joined as

chief executive last year.



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