Optica focuses on health and fashion in review

The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it.

The Optica Clulow Group, which owns a string of opticians across

England, is reviewing its consumer and trade PR. The account is expected

to carry a six-figure fee and at least two agencies are known to be

pitching for it.



Optica is looking to run a campaign through local media and trade

press.



As well as highlighting its fashion eyewear, the company intends to

undeline its role as a healthcare provider, with an emphasis on its eye

tests.



The group’s 28 stores, under either the David Clulow or Optica brands,

are predominately based around London. The stores stock designer and

own-brand frames and contact lenses, and conduct eye tests.



Optica marketing manager Sharon Lacey said: ’The review is ongoing and

is to maintain our position in the market.’



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