PR beats other marketers in top income survey

For the first time in almost a decade, the average PR consultant generates more income than counterparts in the top 50 marketing services groups.

For the first time in almost a decade, the average PR consultant

generates more income than counterparts in the top 50 marketing services

groups.



An annual survey published by marketing services specialist Willott

Kingston Smith and Associates reveals that, for the first time in its

history, PR consultancies generate more gross income per head than staff

working in the top 50 marketing services companies, such as WPP.



The shift may reflect a move by consultancies from low value accounts

and project work to larger, strategic accounts, according to Mandy

Merron, a partner at Willott Kingston Smith and Associates.



The survey, first conducted in 1991, takes an annual view of the

financial performance of 200 marketing services companies, and includes

data from direct marketing, sales and promotion agencies, and the top 20

PR companies.



Last year the top 50 companies in the overall sector generated an

average rounded income of pounds 69,000 per head compared to pounds

67,000 per head for PR consultancies alone. The respective rounded

figures for this year are pounds 68,000 for the top 50 companies and

pounds 69,000 for PR agencies.



Leader, p9.



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