Evershed bids for national status with PR review

Law firm Eversheds is reviewing its national PR account, worth a six-figure fee, as part of its ongoing drive to move from its regional structure towards a single national unit.

Law firm Eversheds is reviewing its national PR account, worth a

six-figure fee, as part of its ongoing drive to move from its regional

structure towards a single national unit.



The firm has invited six agencies to pitch for the account including

three-year incumbent, specialist legal PR agency Sandra Hewitt Media

Relations.



Eversheds recently decided to concentrate on its key market sectors on a

national and international level. These include commercial property, tax

and employment.



Simon Slater, director of business development for Eversheds, said: ’The

backbone of the brief is to concentrate on key services and market

sectors that lend themselves to national exposure.’



He added that there is an international element to the PR work as the

firm has six overseas offices. Eversheds grew from a Birmingham base and

now has 13 offices across the UK, including London. It also has

operations in Paris, Brussels, Moscow, Monte Carlo, Sofia and

Copenhagen. It employs 3,000 staff in the UK, making it the largest UK

firm by staff numbers.



Alongside its national PR, Eversheds employs five agencies in the

regions: Key Communications in Birmingham and Nottingham, which also

promotes its employment service nationwide; Corixa Communications in

Bristol; Principles PR in Leeds and Mary Dryden Associates in

Northumberland. It also uses Berkshire-based Setpoint to promote its

banking and finance litigation service on a national level. These

accounts are not up for repitch.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.