NEWS: PR EUROPE

BRUSSELS: PR to scale new heights for fish

BRUSSELS: PR to scale new heights for fish



The European Commission’s fisheries wing, Directorate-General XIV, is

looking for a PR agency to manage a Europe-wide campaign to promote the

dietary benefits of fish and seafood. Starting early next year, the 12

month project will involve organising ten events and media coverage,

focusing particularly on northern European countries which have low

levels of fish consumption. At least one event will concern the sardine.

The aim, says the commission, is to give seafood a ‘modern, festive,

healthy and positive image’. The deadline for tenders is 4 October.



ROME: Gaia spreads north with Homina



Gaia Relazioni Pubbliche has acquired a majority holding in Bologna-

based agency Homina. Both agencies will work jointly on accounts in the

north of Italy and the Emilia-Romagna region and will merge their

Bologna offices in September. Ranked tenth in PR Week’s survey of top

Italian consultancies, Gaia achieved fee income of pounds 1.1 million in

1995. ‘I think Gaia will become an even more important actor in the PR

arena, with billings of approximately pounds 1.3 million,’ said chairman

Antonio Ferro.



THE HAGUE: New PR Coach for Cabouchon



Cabouchon, the up-market costume jewellery firm, has dropped Shandwick

Van de Meeberg as its PR consultancy in The Netherlands after just three

months and hired Coach Productions in its place. The company declined to

comment on the split. The agency switch coincides with a shake up in

Cabouchon’s in-house PR at its London headquarters. PR co-ordinator

Samia Choudri quit last month and has been replaced by Martina Lorenzen.

The firm is still seeking an international PR manager to replace Susan

Hewlett who left in May.



MOSCOW: Inskip to drive Pepsi’s roadshow



UK agency Inskip has been hired by Pepsi International Bottlers, Pepsi’s

Russian joint venture operation, to run a two month roadshow. Beginning

in September, the roadshow will cover nine regions, including Siberia.

Inskip’s local affiliate PRP will manage the press.



STOCKHOLM: H&K cruises to Storebro win



Luxury yacht maker Storebro Royal Cruisers has hired Hill and Knowlton

to manage a corporate and product PR campaign in Sweden. The agency will

target boating magazines, business publications and the lifestyle press.

Storebro, which celebrates its fiftieth anniversary this year exports 75

per cent of its yachts abroad. H&K managing director Theo Martins said

the account may eventually roll out across Storebro’s key markets in the

UK, Germany, the Baltic states and Japan.



BRUSSELS: Ameritech set to reveal agency



Ameritech, the US telecommunications firm, is due to announce this month

which consultancy it has chosen to lead a pan-European PR campaign. Four

agencies, including Interel and Burson-Marsteller, pitched for the

business in July. Ameritech bought a 17 per cent share of Belgacom,

Belgium’s telecommunications company, in March and wants to be better

known in Europe. It intends to set up its European headquarters in

Brussels later this year.



edited by John-Pierre Joyce



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