NEWS: Alamo makes a UK stand with Sturgess Van Damme

Alamo Rent A Car, the US car hire company, has recruited Bristol-based agency Sturgess Van Damme as its PR consultancy in an effort to boost its share of the UK market.

Alamo Rent A Car, the US car hire company, has recruited Bristol-based

agency Sturgess Van Damme as its PR consultancy in an effort to boost

its share of the UK market.



Sturgess Van Damme’s appointment follows a lengthy search which began

late last year (PR Week, 10 November, 1995) when Alamo first signalled

its intention to seek an agency. PR for the UK was previously handled

from the firm’s corporate headquarters in Fort Lauderdale, Florida.



The recruitment process was first delayed by the departure of Alamo’s PR

manager Sandra Richards earlier this year and then by the appointment of

Mike Jones as its European sales director.



Reporting to Steve Berman, Alamo’s executive administrator PR and public

affairs in the US, Sturgess Van Damme will work closely with Jones, who

is based in Middlesex. Jones previously worked with the agency’s

managing director David Sturgess while MD of Brymon Airways.



The agency’s brief is to focus on developing relations with the media,

emphasising Alamo’s car services, sponsorship initiatives and

involvement in trade shows. ‘Alamo is an established brand and we are

looking to increase our market share,’ said Berman.



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