NEWS: Consolidated to unblock the UK’s view of Dyno-Rod

Dyno-Rod, best known for its work unblocking the nation’s drains, is spending around pounds 100,000 on a PR drive to persuade people to use it for other emergency household repairs.

Dyno-Rod, best known for its work unblocking the nation’s drains, is

spending around pounds 100,000 on a PR drive to persuade people to use

it for other emergency household repairs.



Consolidated Communications is to execute the campaign, after winning

the contract from Dyno-Rod’s incumbent agency Handel Communications last

week.



The programme covers consumer and commercial media relations to raise

awareness of Dyno-Plumbing, Dyno-Locks, Dyno-Roofing and Dyno-Glazing as

well as internal communications and franchisee recruitment.



Consolidated’s appointment is part of a pounds 1 million advertising and

direct marketing campaign run by Collett Dickenson Pearce, which was

hired in May. The marketing re-think is the result of a survey

commissioned by the company which showed the Dyno-Rod brand had an 80

per cent brand recall but many thought it only dealt with drainage.



Consolidated director Tom Wells commented on the campaign: ‘Dyno-Rod

enjoys huge awareness and an excellent reputation for quality and

service in a market that is both fragmented and commonly associated with

‘cowboy’ practices and poor standards.



‘Our brief is to help raise sales to match this awareness and increase

recognition of the company’s newer services,’ he added.



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