Opinion: From our Readers - 'Lies and spin' image is way past sell-by date
The suggestion that an agency can differentiate itself by telling the truth is astounding (News, 23 October). It is an outdated perception that PR is about lies and spin. In my experience, this type of PR rarely exists. The word 'spin' is banned within my team and has never been core to any agency in which I have worked.
A news item such as this undermines the whole industry and plays to an
outdated image. The only valuable sentiment was that the 'purpose of PR
should be to communicate information'. However, this statement is
neither profound nor unique.
Claire Fowler, head of PR, UK & Ireland, Hays
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