Media: Web barons - Hello Competitions

What is it? Competitions channel of Hello! magazine's website
Circulation: Too early for figures
Staff: Two
Contact: ipenaranda@hellomagazine.com

- Who are the web barons?

The competition site is an offshoot of Hello! magazine's main website. Staff members Isabella Penaranda and Camilla Manders are in charge of finding prizes and putting them on the website.

- Get the tone right

Items up for grabs on the site fall into the categories of lifestyle and living, cash and vouchers, and holidays and travel. When targeting the site, think weekends away, designer handbags and vouchers for top brands.

- Approachability

The site is updated regularly with new offers and prizes. 'We want to offer readers great prizes and are happy for PR professionals to get in contact,' says Manders.

PR-friendly score: 9/10

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