EasyJet takes web action

Budget airline EasyJet is planning a social media offensive to boost online influence and flight bookings on its website.

The airline has appointed digital shop Publicis Modem to handle the activity, which includes a Facebook application, a Twitter campaign and an enhanced MySpace presence.

The Facebook Group Travel Planner allows groups to travel together more easily. A promotion has been launched to drive traffic to the EasyJet fan page, and the Twitter campaign offers tips on holiday planning.

The activity contrasts with rival Ryanair, whose online reputation plummeted after it lambasted 'lunatic bloggers' (PRWeek, 20 September).

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