Congratulations to the Royal British Legion whose campaign to
revive the two minute silence on the 11th hour of the 11th day was
awarded this year’s IPR Sword of Excellence.
In his acceptance speech the Legion’s controller of communications
Charles Lewis thanked those who were involved in the campaign for their
No doubt it was lack of time which prevented Mr Lewis from mentioning
the man most closely associated with the campaign since its inception in
1994 - Brian Basham. Working much of the time for free as chairman of
the Legion’s media committee, Basham first rallied support for a
two-minute silence on VE Day in 1995. It was this success which laid the
ground for the 11 November campaign later that year.
This is not to denigrate the excellent job Mr Lewis and his colleagues
have done in taking that campaign forward. It is important that PR
should be an ongoing process. Equally, we should recognise that
successful campaigns are very much a team effort. Credit where it’s due.
Our congratulations to both the Legion and Brian Basham.