Diary: PR renaming exercise churns out some babble

My snippet last week, about the PRCA’s offer of a magnum of champagne for anyone who could come up with a word to describe the kind of PR that is neither ’spin’ nor ’fluff’, has elicited a few responses worth reporting.

My snippet last week, about the PRCA’s offer of a magnum of

champagne for anyone who could come up with a word to describe the kind

of PR that is neither ’spin’ nor ’fluff’, has elicited a few responses

worth reporting.



Most readers picked up on the quite unintentional washing machine

connection between the words spin and fluff, including Pielle Consulting

managing director Carol Friend.



She points out that the bit which comes in between the two is air. ’Once

something wet has been spun, you blow air through to make it fluffy,’

she explains.



However, Friend is not prepared to describe her chosen profession as

’air’, and puts forward a plausible case for sticking with the words

’public relations’.



The most inventive suggestion is from John Martin, a PR director with

Hertfordshire market communications agency Imarco. He proposes ’babble’

(’bread and butter business liaison - economically’).



The competition is still open and suggestions can be sent to

prweek@haynet.com.



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