My snippet last week, about the PRCA’s offer of a magnum of
champagne for anyone who could come up with a word to describe the kind
of PR that is neither ’spin’ nor ’fluff’, has elicited a few responses
Most readers picked up on the quite unintentional washing machine
connection between the words spin and fluff, including Pielle Consulting
managing director Carol Friend.
She points out that the bit which comes in between the two is air. ’Once
something wet has been spun, you blow air through to make it fluffy,’
However, Friend is not prepared to describe her chosen profession as
’air’, and puts forward a plausible case for sticking with the words
The most inventive suggestion is from John Martin, a PR director with
Hertfordshire market communications agency Imarco. He proposes ’babble’
(’bread and butter business liaison - economically’).
The competition is still open and suggestions can be sent to