BORDER LINES: STOCKHOLM - Sun Microsystems in Euro drive

Leading computer company Sun Microsystems is talking to agencies about handling corporate and product PR and media relations across northern Europe. The computer giant saw pitches from Hill and Knowlton, which handles the company’s PR in Sweden, and Shandwick in conjunction with Swedish agency Johansson and Co, in February. It has now asked Johansson to draw up a plan for its communications in three countries in the region, although no appointment has yet been made.

Leading computer company Sun Microsystems is talking to agencies

about handling corporate and product PR and media relations across

northern Europe. The computer giant saw pitches from Hill and Knowlton,

which handles the company’s PR in Sweden, and Shandwick in conjunction

with Swedish agency Johansson and Co, in February. It has now asked

Johansson to draw up a plan for its communications in three countries in

the region, although no appointment has yet been made.



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