INTERNATIONAL: Harvard hired to promote French government IT

PARIS: Hi-tech specialist Harvard has won a 16-way competition to promote the French government’s IT policy among consumers and business audiences.

PARIS: Hi-tech specialist Harvard has won a 16-way competition to

promote the French government’s IT policy among consumers and business

audiences.



The government’s 200 IT initiatives include internet sites for all

public bodies and an inter-governmental intranet, all designed to

encourage French businesses and the public to use new technologies such

as the worldwide web.



These projects come under the Programme d’Action Gouvernementale pour la

Societe de l’Information, a policy spearheaded by prime minister Lionel

Jospin.



One of Harvard’s initial tasks is to promote the French foreign office

web site, which contains information such as which countries are

considered safe to travel in.



Francois Ramaget, the head of Harvard’s Paris office, said: ’This is an

account involving lots of national issues. It has more potential than

traditional trade accounts.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.