MILAN: Fashion house Giorgio Armani has appointed Robert Triefus as
its new worldwide PR head.
Triefus is currently communications senior vice-president at rival firm
Calvin Klein, where he has worked for over three years. He starts his
new job in Milan in May, reporting directly to company chairman and CEO,
The company has been without a global PR chief for a year, since the
departure of incumbent Kevin Doyle, who returned to his native New York
after two years.
Triefus will handle press relations, promotions and advertising. He will
oversee a team of about 30 in the firm’s Milan headquarters and also be
responsible for PR staff in Armani’s overseas offices, which include
London, Paris, Brussels, Madrid, New York and Tokyo.
Isabelle Clavarino, head of press at Armani, said: ’The company has
expanded enormously over the last five years. With new projects like
next year’s launch of the Armani home collection, we really need to
focus our marketing strategies and communications.’