'Obama factor' gives United States top country brand status

The 'Obama factor' has allowed the United States to emerge as the top country brand for the very first time.

US tops Country Brand Index: 'Obama factor'
US tops Country Brand Index: 'Obama factor'

The US rose from being placed at number three in last year’s Country Brand Index (CBI).

The report stated that the United States had a ‘tattered brand’ two years ago, but is now back on track thanks to the global popularity of President Barack Obama. 

The 2009 CBI – conducted by FutureBrand in conjunction with Weber Shandwick – also revealed that Canada retains the second spot while Australia is in at number three, down from holding the top spot last year.

The CBI is a study of approximately 3,000 international business and leisure travellers from nine countries.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.