INTERNATIONAL: Ford Credit poaches Gavin Anderson CEO

HONG KONG: US motor giant Ford has poached Gavin Anderson CEO Walter Jennings to co-ordinate a global PR push for its finance division, Ford Credit (PR Week, 27 November).

HONG KONG: US motor giant Ford has poached Gavin Anderson CEO

Walter Jennings to co-ordinate a global PR push for its finance

division, Ford Credit (PR Week, 27 November).



Ford Credit, which provides finance for car buyers and dealers as well

as insurance services worldwide, is considering launching new financial

products.



Jennings’ role covers all areas of communications, including internal

communicaitons with its 16,000 staff, external communications and public

affairs. ’Financial services is an area that Ford has targeted for

potential expansion and this requires communicating change while

maintaining a focus on the core business,’ Jennings said. ’I know how to

build up a successful company,’ he added.



Gavin Anderson deputy managing director Noel Parrott will manage the

agency’s office until the company finds a replacement. A search is under

way.



Jennings will start in May leading a team of four full-time and two

part-time communications officers and reporting to Ford Credit CEO

Philippe Paillart. He will be hiring more staff as the division

grows.



He replaces public affairs manager Della Di Pietro, who is moving within

Ford Credit to become internal communications director.



Di Pietro in turn takes over from Pam Kueber, who has left to become

director of public affairs for Ford Canada.



Jennings will work from the company’s head office in Detroit and will

co-ordinate communications with Ford Credit PR heads in Asia-Pacific,

Latin America and Europe, who all report to him.



The company’s European public relations manager is David Nash and the

only external agency the company uses is Shandwick Germany.



Ford Credit operates in 36 countries and provides financing for over 8.5

million customers and 11,200 automotive dealers.



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