Paragon Golin/Harris has won a pounds 200,000 fee consumer PR
contract from the British Electrotechnical Approvals Board (BEAB).
Changes in EU and international regulations mean there are now a large
number of electrical safety approval and conformity marks. Paragon’s
brief is to raise public awareness of BEAB as an independent electrical
’We will be talking to consumers for the first time in a bid to make
retailers and manufacturers think more seriously about which is the most
important safety approval route,’ said Janet Salvoni, a Paragon agency
Paragon was awarded the contract following a five-way pitch against HDM
Agency, Jackson Communications, Fisher Industrial Marketing and Good
The previous incumbent Condor was not shortlisted.
The BEAB is a non-profit making organisation with a board made up of
representatives of trade associations including the Association for the
Management of Domestic Appliances and the Electricity Association. It is
funded by payments received from manufacturers for testing and approving
the safety of their domestic appliances.