Tennyson heads Siemens PR in UK

German electronics giant Siemens has appointed former London Electricity communications manager Fionnuala Tennyson as its UK PR head.

German electronics giant Siemens has appointed former London

Electricity communications manager Fionnuala Tennyson as its UK PR

head.



Tennyson left her post at London Electricity last week and begins her

new job as Siemens’ general manager, corporate communications on

Monday.



She will oversee all the firm’s corporate communications, reporting to

Siemens UK chief executive Alan Wood. Her six-strong team covers all

internal and external communications including public affairs. The firm

does not have a corporate-level PR agency.



Tennyson replaces Alastair MacDonald, who spent over ten years at

Siemens before moving to create a corporate PR function at software firm

Mysis (PR Week, 5 February).



She said: ’Siemens is an incredibly diverse company. It does everything

from manufacturing PCs and mobile phones to building power stations and

carrying out complex engineering work. My role is to maximise the brand

in the UK.’ She expects to work in close co-operation with the firm’s

German parent company.



Tennyson worked at London Electricity for two-and-a-half years. In the

past few months, she has been handling internal communications and

community relations for the company, which was taken over twice during

her tenure.



She was previously PR and development manager for the IPR, and before

that, PR and advertising director at the Advertising Association.



Siemens UK runs more than 20 divisions across sectors including power

generation, power transmission, computer networks, medical engineering,

domestic appliances and telecommunications.



The firm’s headquarters are in Bracknell, Berkshire, and it employs

12,458 staff. In the last year, it has focused on consolidating its core

markets, leading to acquisitions such as its purchase last year of the

remaining stake in Siemens GEC Communications Systems, a manufacturer

and distributor of business phone systems.



The company is also in the process of divesting itself of its components

business and its semi-conductor plant in North Tyneside.



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