Zurich hires new director for UK corporate comms

Zurich Financial Services has appointed Jane Reed-Thomas as corporate communications director of its UK general insurance arm.

Zurich Financial Services has appointed Jane Reed-Thomas as

corporate communications director of its UK general insurance arm.



The division provides motor, home and travel insurance, and includes

brands such as Eagle Star and Zurich.



Reed-Thomas will oversee a team of 12 working in research, advertising,

corporate identity and branding as well as PR. She will report to

general insurance chief executive Patrick O’Sullivan.



Reed-Thomas worked as marketing and planning process manager across

brands including Allied Dunbar as well as Zurich and Eagle Star at

Zurich’s other UK arm, a pensions and life insurance business, before

taking up her new post this month.



Zurich merged with British American Financial Services last year,

acquiring the Eagle Star and Allied Dunbar brands in the process.



Reed-Thomas said: ’The marketplace is changing, we are seeing more

mergers, consumers are becoming more financially literate and intolerant

of bureaucracy, and our challenge is to be ahead of those changes.’



Her new post was created in the merger. Eagle Star corporate affairs

head Steve Wigzell had been due to take the top PR job at Zurich’s

general arm, but left just after the merger.



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