William Morrison draws up longlist in PR review

William Morrison Supermarkets, the expanding value-for-money northern chain, is reviewing its consumer and corporate PR account.

William Morrison Supermarkets, the expanding value-for-money

northern chain, is reviewing its consumer and corporate PR account.



The Yorkshire-based supermarket currently uses Manchester agency Mason

Williams, which has held the account for two-and-a-half years.



William Morrison has not heard presentations from agencies yet, but has

drawn up a longlist which includes Mason Williams as well as other

northern and some London-based agencies.



The selected agency will report to the supermarket’s PR controller,

Gillian Hall. She said: ’The brief is a mixture of consumer and

corporate PR.



We’ve come a long way PR-wise since Mason Williams started working for

us. We’re rapidly expanding and there are a lot of issues we’re keen to

be equipped for.’



William Morrison chairman Ken Morrison this week hit out at tough

government planning regulations which he said restricted competition in

the food industry.



The Competition Commission is currently investigating claims of unfair

pricing among the UK’s biggest food retailers.



William Morrison has performed better than expected by City analysts

this year, announcing profits of pounds 174.9 million - up almost 16 per

cent - on a turnover of pounds 2.5 billion.



The chain counts 96 supermarkets, of which all but two are north of

Birmingham.



It is due to open a store in Hertfordshire later this year.



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