Tangerine acquires Juice Digital to bolster social media offering

Manchester-based PR firm Tangerine has bolstered its social media offering with the acquisition of Juice Digital.

Group MD, Tangerine: Sandy Lindsay
Group MD, Tangerine: Sandy Lindsay

Tangerine has bought the Stockport-based social media specialist agency for an undisclosed sum.

Juice will become a division of Tangerine and will retain the brand name. Juice MD Steve Downes will join the Tangerine board.

Tangerine group MD Sandy Lindsay said: ‘By acquiring Juice we have added extra strength and depth to our existing social media offer and have added extra ‘grey hair' in the form of the experienced and respected Steve Downes.'
 
She added: ‘We have spotted an increasing trend whereby companies have expressed an interest in purchasing the services of a specialist social media team, over and above other PR and marketing services already in place.  Juice Digital, as well as supporting other client offers, will enable us to capitalise on this trend.'

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