Rachel's Organic brings in Threepipe for fresh PR support

Organic dairy brand Rachel's Organic has awarded its consumer PR account to Threepipe following a four-way pitch.

Threepipe appointed: Rachel's Organic
Threepipe appointed: Rachel's Organic

Threepipe will manage all product PR and is charged with promoting the range of chilled dairy products, yogurts and desserts within food, lifestyle, national and digital media. 

The brief will also see Threepipe developing creative campaigns to support Rachel's positioning as a premium dairy brand.  

Rachel's Organic marketing manager Andrew Curzon said: ‘In a highly competitive marketplace we were looking for an agency to help drive the Rachel's brand to the next level, generating awareness and engaging consumers through creative campaigns, while delivering excellent return on investment.'

 

 

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