STOP PRESS: SALTR hires Fishburn Hedges for savings PR

Fishburn Hedges has been appointed on a budget of between pounds 1 and pounds 3 million per annum to encourage people to save. The agency was appointed by the Savings and Long-Term Risk (SALTR) project, a consortium of insurers and other financial service providers brought together to counter negative publicity about financial services and increase awareness of the need to save (PR Week, 5 Feb).

Fishburn Hedges has been appointed on a budget of between pounds 1

and pounds 3 million per annum to encourage people to save. The agency

was appointed by the Savings and Long-Term Risk (SALTR) project, a

consortium of insurers and other financial service providers brought

together to counter negative publicity about financial services and

increase awareness of the need to save (PR Week, 5 Feb).



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