IOC’s new head of comms plans PR restructure

The International Olympic Committee’s (IOC) new communications director, Franklin Servan-Schreiber, is preparing a plan for a restructure of the troubled body’s public relations department.

The International Olympic Committee’s (IOC) new communications

director, Franklin Servan-Schreiber, is preparing a plan for a

restructure of the troubled body’s public relations department.



Servan-Schreiber was promoted from the deputy position last week. His

predecessor, Fekrou Kidane, has moved to become director of IOC

president Juan Antonio Samaranch’s office.



Servan-Schreiber, who joined the organisation last October and was

responsible for much of the crisis management when the IOC bribery

scandal broke, is now expected to revamp the nine-strong department.



A spokesperson said: ’He has the opportunity to re-structure the

department and he is putting together a proposal to bring the PR

division up to date.’



It is not known what the impact will be on the PR team, some of whom

also have roles outside the communications department.



Servan-Schreiber was previously in charge of the Galileo Project for

advanced user interface development within Sony Research Laboratories in

New York City.



International, p5.



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