DIARY: Pulses quicken as Communique PR has an art attack

Forget over-hyped events like the Turner Prize awards night and the Sensation exhibition at the Royal Academy. The real artists of tomorrow are turning their attentions toward visualising the world of PR.

Forget over-hyped events like the Turner Prize awards night and the

Sensation exhibition at the Royal Academy. The real artists of tomorrow

are turning their attentions toward visualising the world of PR.



Manchester-based Communique PR briefed 11 students at Manchester

Metropolitan University to ’capture the world of PR and Communique’s

corporate branding in a three-dimensional way’.



The agency provided pounds 2,500 to transform the students ideas into

reality.



And Communique PR’s clients helped in the creative process too. Brian

Beech, Communique’s joint managing director, says: ’We brought the

students in one evening to give them a full introduction to the company.

We gave them drink supplied by our client Boddington’s.’



Under the circumstances it’s fortunate that the students didn’t turn out

representations of PR people clutching beer cans, but then realism in

artistic circles died long ago. Instead, the students produced sculptures

using materials such as silicon chips to emphasis the growing importance

of technology in PR.



There was no overall winner. Communique felt that 10 of the entries were

strong enough to ’exhibit’ permanently in its offices. So, if you’re fed

up with paying fancy art gallery prices, pop along to Canal Street

Manchester for a different view of PR.



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