DIARY: Freudian slip fails to raise platform chuckle

With Paris having been such a popular venue for PR agency Christmas parties this year, the Eurostar seems to have become a little too crowded for comfort.

With Paris having been such a popular venue for PR agency Christmas

parties this year, the Eurostar seems to have become a little too

crowded for comfort.



In the last edition of PR Week I reported that both Freud Communications

and Lexis PR took gangs of riotous revellers over to France.



I now hear that Freud’s party of 90 staff was preceded by a group of staff

from marketing agency BLP Consultancy. The marketing consultants noticed a

sign at the Eurostar check-in which read ’Welcome BLP’. But underneath it

was another sign welcoming Freud Communications, who were booked on to the

next train.



BLP managing director Stephen Morris, who has worked with Freud

Communications for Interlotto, is not known for being Matthew Freud’s

greatest admirer, and a bout of mischief-making ensued. The letter ’e’ in

Freud was crossed out and replaced with an ’a’, and BLP staff took it in

turns to pose in front of the newly altered banner, amid fits of

giggles.



Eurostar staff must have had the delicacy to remove the potentially

offending sign before Freud’s party arrived, because Alex Johnston,

creative director at the PR agency, has no recollection of it.



He dismissed the prank as an old one: ’People have done that before, it’s

hardly original.’



Quite.



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