BORDER LINES: PARIS - Road safety PR shortlist announced

France’s road safety agency, Securite routiere, has shortlisted agencies for its PR and advertising accounts. Those pitching for the PR account include incumbent Moreau Lascombe GCI, BDDP Corporate, BBDO Corporate, Hintzy Heymann et Hieaux Reus Partners. The account for public information campaigns is being reviewed, following the expiry of Moreau Lascombe’s contract, which was signed in 1995 for a three-year period. The combined advertising and PR budget is understood to be pounds 3 million.

France’s road safety agency, Securite routiere, has shortlisted

agencies for its PR and advertising accounts. Those pitching for the PR

account include incumbent Moreau Lascombe GCI, BDDP Corporate, BBDO

Corporate, Hintzy Heymann et Hieaux Reus Partners. The account for

public information campaigns is being reviewed, following the expiry of

Moreau Lascombe’s contract, which was signed in 1995 for a three-year

period. The combined advertising and PR budget is understood to be

pounds 3 million.



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