Hill and Knowlton has announced a joint PR venture with the China
International Business and Investment Consultant Corporation, a
subsidiary of China’s foreign trade and economic ministry, set up to
promote foreign business in China.
The alliance will allow H&K clients to forge officially approved links
with Chinese businesses and politicians, according to Howard Paster, the
agency’s chairman and chief executive officer.
’Working closely with China’s foreign trade ministry is essential to all
foreign businesses with operations in China,’ said Dian Terry, executive
vice-president and managing director for China.
The move is part of an expansion for H&K in China. In December 1997 the
firm opened its fourth office in the region in Guangzhou (formerly
H&K already has offices in Beijing, Hong Kong and Shanghai. The Beijing
office is managing Guangzhou until someone is appointed to head it.