Weber snaps up Neva Group in January sale

Weber Public Relations Worldwide has brought its chequebook out for the fourth time in 12 months to acquire hi-tech agency Neva Group.

Weber Public Relations Worldwide has brought its chequebook out for

the fourth time in 12 months to acquire hi-tech agency Neva Group.



Based in Cambridge, Massachusetts, with a small office in London, the

Neva Group generated over pounds 3 million in revenue last year. It was

founded in 1993 by Marijean Lauzier who, following the acquisition, has

become president and chief executive of The Weber Group. Terms of the

sale were not revealed.



Neva Group specialises in servicing emerging technology companies, and

includes Lightbridge, Applix and Perle Systems among its clients.



’Merging with Weber allows us to offer our clients a broader array of

talent and capabilities, such as global resources, investor relations

and public affairs,’ said Lauzier.



Five years ago, prior to setting up Neva Group, Lauzier was an executive

vice-president at The Weber Group. She will be reunited with one of her

first recruits, Greg Levendusky, managing director of The Weber Group in

London, who will now report to her.



Larry Weber, who previously filled the president and chief executive’s

role, remains as chairman. Since The Weber Group was bought by ad agency

McCann Erickson Worldwide in December 1996, Weber has focused on growing

Weber PR Worldwide. The appointment of Lauzier means he will continue

that process, while she takes on responsibility for new business and

larger accounts.



In February last year the agency bought financial specialist The Ludgate

Group with hi-tech specialist Technology Solutions Inc close behind on

the shopping list. In September Weber bought Miami-based PR agency Ruben

Barney. Further acquisitions are expected.



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