Technology: The Week in Technology - Lewis PR buys Belgium-based comms firm

Lewis PR has bought Belgium-based communications firm Leads United in a bid to expand its European PR offering. The agency, which is based in Eindhoven, specialises in crisis communications, with a focus on technology and online PR.

Digital Stores, the UK's biggest direct-to-consumer online store provider, has hired Name PR as its retained agency. The company runs online stores for television channels Cartoon Network and ITV and major bands such as The Beatles, Queen and Oasis.

European Electronique, the ICT provider, has recruited Oxford-based Bottle PR for comms support. The agency is charged with raising brand awareness in the public and private sectors. The account will be headed by PR consultant Verity Blake.

The Wirefast group, creator of media resource Newslink, has launched a new video, audio, text and picture media-sharing website. Tradeclips is aimed at the communications industry. It will offer a service to store, manage, publish and syndicate all types of digital media files. (Sign up for the launch event here)

Kinross + Render has published a guide to social media for corporate communicators, entitled Integrating Social Media in Communications. The guide looks at subjects such as monitoring, targeting specific audiences and measuring the reach of a social media campaign.

The BBC has launched a political website to allow viewers to watch live political debates on demand. The site, Democracy Live, also offers blogs, comment pieces and guides for various political institutions, including the House of Commons.

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