3rd Rail hired to put Cafe de Paris on international centre stage

London venue Cafe de Paris has appointed 3rd Rail New Media Communications to carry out its PR as it seeks to expand into international markets.

London venue Cafe de Paris has appointed 3rd Rail New Media

Communications to carry out its PR as it seeks to expand into

international markets.



The nightclub will open venues in Paris and New York as it celebrates

its 75th anniversary.



3rd Rail will provide media relations and build the Cafe de Paris brand

in the UK and abroad. It pitched for the account against incumbent

Asquith Communications.



Tam Thompson, marketing director of Cafe de Paris, said: ’We’ve always

used PR but wanted to work on expanding the brand.’



3rd Rail will work on a European ’roadshow’ to promote Cafe de Paris and

support the launch of brand extensions such as a credit card and own

label champagne in the UK.



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