The Week in Healthcare - CCD PR to help Nutrigen

Nutrigen, a children's supplement brand, has called in CCD PR to help launch 11 products in the UK.

Doctors: searching online
Doctors: searching online

Several of the supplements are in sprinkle form so they can be added to children's foods easily. Part of CCD's brief will be to inform the media of the importance of a high nutrient diet for the very young.

Nobull Nosh, the PR division of Nobull Communications, has been hired to raise awareness of vitamin energy shot brand Focus. The agency has worked on a three-month launch campaign for the brand.

The Organic Pharmacy, the skincare brand, has taken on The Communications Store to handle its consumer PR. The agency was awarded the account following a competitive pitch. It will primarily target women.

British doctors see the future of medical information as digitally focused, according to a study conducted by ICM Market Research for the Creston Health group. Seventy-three per cent of GPs expected to see an increase in their use of online medical journals.

- Watch Red Door deputy MD Catherine Oliver discuss the ICM research at prweek.com/uk

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