The new media arm of Associated Newspapers, Associated Electronic
Publishing, has signed up two Shandwick agencies: Welbeck Golin/Harris
and Shandwick Communications.
The duo was hired last month after a three-way pitch against Freud
Communications and Cameron Choat. Welbeck will lead the business, with a
consumer thrust, while its sister agency handles the trade and IT
The agencies have initially been hired for a five month period,
straddling the pre-Christmas launch of AEP. Industry sources put the fee
at around pounds 45,000. Alison Clarke, Welbeck managing director,
declined to outline the exact nature of AEP’s new service, but said it
was Internet-related and aimed at a ‘non-techie’ audience.
‘Our brief is to use our consumer expertise to help new and existing
Internet-users get the most out of AEP’s new service by deciphering the
jargon and putting it into simple English,’ she said.