NEWS: Shandwick sees double for AEP service launch

The new media arm of Associated Newspapers, Associated Electronic Publishing, has signed up two Shandwick agencies: Welbeck Golin/Harris and Shandwick Communications.

The new media arm of Associated Newspapers, Associated Electronic

Publishing, has signed up two Shandwick agencies: Welbeck Golin/Harris

and Shandwick Communications.



The duo was hired last month after a three-way pitch against Freud

Communications and Cameron Choat. Welbeck will lead the business, with a

consumer thrust, while its sister agency handles the trade and IT

sectors.



The agencies have initially been hired for a five month period,

straddling the pre-Christmas launch of AEP. Industry sources put the fee

at around pounds 45,000. Alison Clarke, Welbeck managing director,

declined to outline the exact nature of AEP’s new service, but said it

was Internet-related and aimed at a ‘non-techie’ audience.



‘Our brief is to use our consumer expertise to help new and existing

Internet-users get the most out of AEP’s new service by deciphering the

jargon and putting it into simple English,’ she said.



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