NEWS: Byrne fronts Band and Brown reputation arm

ActionAid head of communications Dominic Byrne is planning to leave the charity to become a board director at PR agency Band and Brown.

ActionAid head of communications Dominic Byrne is planning to leave the

charity to become a board director at PR agency Band and Brown.



Byrne, who joins in February, will draw on his eight years of experience

in the charity sector to create a ‘corporate reputation’ division at the

consultancy.



He said the aim of the new department will be to ‘help companies exploit

the connection between the way they behave in society and their

commercial performance.’



He will be looking at businesses’ reputation across a range of audiences

‘from staff, to customers and suppliers.



‘Too often opportunities are lost in the gaps between communications

with these different audiences,’ Byrne added.



The service will be available to Band and Brown clients like BT, First

Direct and Mondex although agency chairman Nick Band hopes to attract

new business and boost the team to four over the next six months.



Byrne held communications posts at Shelter and Save the Children before

joining ActionAid as head of communications three years ago. He has also

worked as a research officer at pressure group the Low Pay Unit and

lectured in social policy at the University of the South Bank.



He is interviewing internally to find a temporary replacement for his

job at ActionAid, one of the UK’s largest developmental charities with

an income of pounds 37.3 million for 1995.



The organisation has a communications division of 24 staff working on

raising awareness of its programmes in Africa, Asia and Latin America.



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