ActionAid head of communications Dominic Byrne is planning to leave the
charity to become a board director at PR agency Band and Brown.
Byrne, who joins in February, will draw on his eight years of experience
in the charity sector to create a ‘corporate reputation’ division at the
He said the aim of the new department will be to ‘help companies exploit
the connection between the way they behave in society and their
He will be looking at businesses’ reputation across a range of audiences
‘from staff, to customers and suppliers.
‘Too often opportunities are lost in the gaps between communications
with these different audiences,’ Byrne added.
The service will be available to Band and Brown clients like BT, First
Direct and Mondex although agency chairman Nick Band hopes to attract
new business and boost the team to four over the next six months.
Byrne held communications posts at Shelter and Save the Children before
joining ActionAid as head of communications three years ago. He has also
worked as a research officer at pressure group the Low Pay Unit and
lectured in social policy at the University of the South Bank.
He is interviewing internally to find a temporary replacement for his
job at ActionAid, one of the UK’s largest developmental charities with
an income of pounds 37.3 million for 1995.
The organisation has a communications division of 24 staff working on
raising awareness of its programmes in Africa, Asia and Latin America.