Cinven favours Hudson Sandler following pitch

Cinven, the leading UK venture capital group, has switched its financial and corporate PR account from Merlin to Hudson Sandler after a six-way pitch.

Cinven, the leading UK venture capital group, has switched its

financial and corporate PR account from Merlin to Hudson Sandler after a

six-way pitch.



The move comes as Cinven announced its latest venture, the pounds 1.1

billion acquisition of Dutch distribution group Royal KNP BT which has

been renamed Kappa Packaging. Other agencies pitching for the account

were: the Hogarth Partnership, Dewe Rogerson, Tavistock Communications,

Gavin Anderson and Lansons Communications.



Merlin was Cinven’s retained agency for 18 months. Monique Dumas,

marketing manager at Cinven, said: ’We review our PR on a regular basis

and Merlin did an excellent job. Hudson Sandler will continue to build

our profile.’



Hudson Sandler, which will receive fees of between pounds 60,000 and

pounds 100,000, will work closely with Dumas and report to Cinven’s

deputy managing director John Brown. Its team will be lead by chairman

Michael Sandler and directors Andrew Hayes and Piers Hooper.



Cinven was formed in 1995 from a management buy-out of the National Coal

Board pension funds and now specialises in providing capital for other

MBOs. Earlier this year it backed the pounds 860 million buyout of IPC

Magazines from Reed Elsevier. However, it recently lost the RAC Motoring

Services business to Cendant.



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