Diary: Charityfair benefits from the Max factor

Representatives of that soon-to-launch charity The Society for Distressed Ex-Tory MPs may have learnt a lot from a certain seminar at this week’s Charityfair 97.

Representatives of that soon-to-launch charity The Society for

Distressed Ex-Tory MPs may have learnt a lot from a certain seminar at

this week’s Charityfair 97.



For, nestled between presentations by campaigner Bea Campbell and

arch-feminist Germaine Greer at the Islington event, was a spiel by one

Max Clifford.



Clifford tells me: ’More and more charities are finding it harder to get

their message across. Basically, I tried to pass on bits and pieces that

could be of use in getting coverage.’



And any special advice for Tory candidates facing windows of

opportunity?



’They should move to South Africa, where they should have been for the

last 20 years.’



I don’t think he’s referring to their interest in sport.



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