Noiseworks achieves a better Lotus position

Noiseworks has held on to its seven-year UK PR account with Lotus Development Corporation and has been handed additional pan-European work in a combined account believed to be worth around pounds 300,000 in fees.

Noiseworks has held on to its seven-year UK PR account with Lotus

Development Corporation and has been handed additional pan-European work

in a combined account believed to be worth around pounds 300,000 in

fees.



The UK business came up for grabs last month when Lotus called in seven

agencies to pitch at the Cyberia Internet cafe in London (PR Week, 21

March). Out of the initial seven, five were shortlisted: A Plus, Kinross

and Render, Words Etc, Lynne Franks and incumbent Noiseworks.



In addition, three agencies - A Plus, Ogilvy Adams and Rinehart and

Noiseworks - pitched for overseas assignments.



On the UK side Noiseworks will continue to provide PR support for Lotus

products, which include Lotus Notes and Domino, an Internet version of

Notes. It will also manage a corporate PR brief alongside Lynne Franks,

which has been appointed to run special projects aimed at business

directors and key company decision makers.



Both agencies will report to an in-house public relations manager, who

is due to be appointed in the next few days. The firm’s previous PR

manager, Jenny Cowell, quit the company last month.



On the European side, Noiseworks will be responsibly for devising PR

programmes directed at IT industry analysts which will then be

implemented locally by agencies operating in 11 countries.



Alison Blair, Lotus’ marketing communications manager for Europe, Middle

East and Africa, said the company wanted ’a proactive dynamic agency

that could add value.’



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