Noiseworks has held on to its seven-year UK PR account with Lotus
Development Corporation and has been handed additional pan-European work
in a combined account believed to be worth around pounds 300,000 in
The UK business came up for grabs last month when Lotus called in seven
agencies to pitch at the Cyberia Internet cafe in London (PR Week, 21
March). Out of the initial seven, five were shortlisted: A Plus, Kinross
and Render, Words Etc, Lynne Franks and incumbent Noiseworks.
In addition, three agencies - A Plus, Ogilvy Adams and Rinehart and
Noiseworks - pitched for overseas assignments.
On the UK side Noiseworks will continue to provide PR support for Lotus
products, which include Lotus Notes and Domino, an Internet version of
Notes. It will also manage a corporate PR brief alongside Lynne Franks,
which has been appointed to run special projects aimed at business
directors and key company decision makers.
Both agencies will report to an in-house public relations manager, who
is due to be appointed in the next few days. The firm’s previous PR
manager, Jenny Cowell, quit the company last month.
On the European side, Noiseworks will be responsibly for devising PR
programmes directed at IT industry analysts which will then be
implemented locally by agencies operating in 11 countries.
Alison Blair, Lotus’ marketing communications manager for Europe, Middle
East and Africa, said the company wanted ’a proactive dynamic agency
that could add value.’