Arrow on target with 3Com win

Data networking giant 3Com has handed its pounds 200,000 UK PR account to Arrow Public Relations after two-and-a-half years with Hill and Knowlton.

Data networking giant 3Com has handed its pounds 200,000 UK PR

account to Arrow Public Relations after two-and-a-half years with Hill

and Knowlton.



The company, which designs and manufactures hardware that allows

computers to communicate with each other, put the account up for review

last month.



This followed the arrival of a new PR manager, Sarah Atkinson, in

January.



Atkinson was previously European PR manager for rival networking firm

Cisco Systems.



Four agencies pitched for the business, including The Weber Group

Europe, which already works for 3Com on pan-European corporate PR

assignments.



Hill and Knowlton - which until last year also held the European account

- was asked to present but declined the offer.



Atkinson explained that Arrow emerged as the winner because of its

knowledge of the hi-tech and consumer sectors. ’They understand

technology and bring lots of consumer experience,’ she said, ’and it’s

important to translate IT into layman’s language.’



Led by managing director Ken Deeks and account director Andrea Burton,

Arrow will develop relations with the IT, broadcast, regional and

national press. In addition, it will identify speaking opportunities and

seek to raise the profiles of key executives such as managing director

Steve Rowley.



3Com is the world’s second largest data networking company, with sales

of dollars 2.3 billion (pounds 1.4 billion) last year. Earlier this year

the company bought US Robotics for dollars 7.3 billion (pounds 4.6

billion).



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