TIGI investigates financial PR for market flotation

TIGI Haircare, the sister company of hairdressing chain Toni and Guy, is looking to boost its financial PR capability in preparation for a stock market flotation.

TIGI Haircare, the sister company of hairdressing chain Toni and

Guy, is looking to boost its financial PR capability in preparation for

a stock market flotation.



The company, which sells a range of haircare products through

hairdressing outlets, is scheduled to float in three years’ time.



PR director Linda Evans said the company would probably appoint an

external consultancy, although hiring an in-house manager was also an

option. ’We have very good relations with the beauty and fashion press,

but we are getting closer to the time when the company will float and

financial PR is something quite specialised,’ she said.



Owned by the four Mascolo brothers, TIGI Haircare markets its products

through representatives overseas as well as in the UK. Its sister

company Toni and Guy has 40 British salons and 21 others worldwide.



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