Freeborn breaks away from B-M

Liz Freeborn, managing director for consumer marketing at Burson-Marsteller, quit her job last week.

Liz Freeborn, managing director for consumer marketing at

Burson-Marsteller, quit her job last week.



Sources close to the agency said Freeborn discovered through a third

party that her job was with head-hunters and left after a

confrontation.



Commenting on Freeborn’s departure Gigliola Ibba, B-M’s European chair

of marketing practices, said: ’Liz was aware for two months that I was

looking for someone to be based in London who would have two main

responsibilities.



’Firstly they would handle the pan-European new business generated out

of London. Secondly they would supervise the marketing practice

including the consumer department that Liz was managing, but also

including technology and business-to-business. It was not her job. She

would have reported to the new person.’



Ibba said she thought that Freeborn felt she didn’t fit with the new

structure. B-M shifted away from the conventional agency set-up and

adopted a client-practice structure in October last year.



’I don’t see why we shouldn’t stay amicable,’ Ibba added.



Freeborn was hired a year ago by former B-M UK chief executive Alison

Canning, who said she was very surprised by her departure.



’She is incredibly bright and an extremely good manager and one of the

best professionals in the business,’ she said.



Ibba is due to appoint a London-based marketing practice vice chairman

for Europe by the end of the week.



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