FT puts firms and investors in direct contact

A new system allowing companies to communicate directly with their institutional shareholders is being launched by the Financial Times.

A new system allowing companies to communicate directly with their

institutional shareholders is being launched by the Financial Times.



The FT’s new ’video-on-demand’ service, called Veritas, delivers live

and on-demand video coverage of corporate announcements, analysts’

meetings and presentations direct to the PCs of fund managers who

subscribe to the service. It also offers updated news bulletins,

commentary from financial analysts and interviews with CEOs.



Companies which have signed up for the service include the Halifax

Building Society. Veritas claims that the institutional investors

currently installing the system represent 65 to 70 per cent of the UK

funds under management.



Ab Banerjee, founder and managing director of Veritas, said: ’Veritas

lets fund managers see company management face-to-face and watch their

performance which helps them determine which companies they should hold

in their portfolio.’



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