A new system allowing companies to communicate directly with their
institutional shareholders is being launched by the Financial Times.
The FT’s new ’video-on-demand’ service, called Veritas, delivers live
and on-demand video coverage of corporate announcements, analysts’
meetings and presentations direct to the PCs of fund managers who
subscribe to the service. It also offers updated news bulletins,
commentary from financial analysts and interviews with CEOs.
Companies which have signed up for the service include the Halifax
Building Society. Veritas claims that the institutional investors
currently installing the system represent 65 to 70 per cent of the UK
funds under management.
Ab Banerjee, founder and managing director of Veritas, said: ’Veritas
lets fund managers see company management face-to-face and watch their
performance which helps them determine which companies they should hold
in their portfolio.’