DIARY: After a somewhat tumultuous time for the Shell Group ...

After a somewhat tumultuous time for the Shell Group over the Brent Spar and Nigerian affairs, Shell International has embarked on a new way to boost its PR: it’s asking other people for ideas. Peter Hunt, communications manager, has sent dinner invitations to individuals Shell feels could offer ‘an informed, thoughtful set of external observations on the nature of Shell’s situation’. Although Hunt says Shell is not yet looking for ‘proposals from agencies for forthcoming work’ it sees the functions as ‘an important part of opening our minds to external perspectives’. Proof indeed that there is no such thing as a free lunch.

After a somewhat tumultuous time for the Shell Group over the Brent Spar

and Nigerian affairs, Shell International has embarked on a new way to

boost its PR: it’s asking other people for ideas. Peter Hunt,

communications manager, has sent dinner invitations to individuals Shell

feels could offer ‘an informed, thoughtful set of external observations

on the nature of Shell’s situation’. Although Hunt says Shell is not yet

looking for ‘proposals from agencies for forthcoming work’ it sees the

functions as ‘an important part of opening our minds to external

perspectives’. Proof indeed that there is no such thing as a free lunch.



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