DIARY: British PR agencies enjoy a Viennese whirl

If nothing else, the globalisation of PR is providing dividends for British Airways.

If nothing else, the globalisation of PR is providing dividends for

British Airways.



Last week PR Week’s scouts spotted teams from no less than three

different PR agencies on the same evening flight to Vienna.



The teams, from Dewe Rogerson, Charles Barker and Ogilvy Adams &

Rinehart, were all off to strut their stuff for Austrian bank

Creditanstalt - which is currently looking for a PR agency.



‘Of course, Dewe Rogerson and Charles Barker went business class while

we were in economy,’ says a disgruntled OA&R teamster. On arriving in

the city of romance and pastry shops OA&R’s team headed straight for the

Penta hotel, only to bump into yet another bunch of British PRs, this

time from Citigate Communications.



No expense spared for the Dewe Rogerson and Charles Barker teams who

decamped to the more upmarket Hilton. As for the team from Ludgate - the

other agency on the pitch list - they were nowhere to be seen.



I naturally could not resist asking what they talked about with each

other. ‘Everything except the Creditanstalt brief,’ answers one. ‘It’s

funny when it happens, but when you’re overseas making a pitch, your

rivals are often the people you feel closest to.’



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