If nothing else, the globalisation of PR is providing dividends for
Last week PR Week’s scouts spotted teams from no less than three
different PR agencies on the same evening flight to Vienna.
The teams, from Dewe Rogerson, Charles Barker and Ogilvy Adams &
Rinehart, were all off to strut their stuff for Austrian bank
Creditanstalt - which is currently looking for a PR agency.
‘Of course, Dewe Rogerson and Charles Barker went business class while
we were in economy,’ says a disgruntled OA&R teamster. On arriving in
the city of romance and pastry shops OA&R’s team headed straight for the
Penta hotel, only to bump into yet another bunch of British PRs, this
time from Citigate Communications.
No expense spared for the Dewe Rogerson and Charles Barker teams who
decamped to the more upmarket Hilton. As for the team from Ludgate - the
other agency on the pitch list - they were nowhere to be seen.
I naturally could not resist asking what they talked about with each
other. ‘Everything except the Creditanstalt brief,’ answers one. ‘It’s
funny when it happens, but when you’re overseas making a pitch, your
rivals are often the people you feel closest to.’