Edinburgh freelance PR consultant Moi Ali’s health campaign is reaping
the sort of publicity other practitioners dream about.
The Good Practice Campaign has won extensive national and regional media
coverage, including almost a full page in last week’s Daily Telegraph
health section, a feature on Radio 4’s You and Yours and a spot on
Newsnight. The campaign, to limit GPs’ powers to arbitrarily eject
patients from their lists and to give a right of appeal, has also won
parliamentary backing. Supportive MPs have included Harriet Harman and
David Blunkett and there have been several, so far unsuccessful, early
day motions and a ten-minute rule bill in its favour.
The ‘client’ is pleased with the success to date, which is a good thing
really because it’s Moi herself.
She started Good Practice in June 1994 after she, her partner and their
eight-month old baby, were thrown off the family GP’s list. Her crime?
She suggested that the fact that the last appointment of the day was
restricted to emergencies should be mentioned in the practice handbook.
Moi says she has been overwhelmed by public support for the campaign,
which now takes up around a day of her time each week.
She says: ‘I have received some absolutely desperate letters, where
people have suffered real injustice.
‘I’m not the sort of person who normally gets a bee in her bonnet but
I’m determined to do something about this, even if it takes me until I’m
a grey-haired old lady.’