Open University mag plan
The Open University is considering launching a magazine aimed at the two
million television viewers who tune into its programmes weekly. It is
understood that, if the project gets the thumbs up, it will be a general
interest title using information in the programmes, rather than a
specific call to enroll in courses.
Brass Tacks nails DIY title
Brass Tacks has won the contract to publish Homebonus, a 36-page glossy,
quarterly customer loyalty magazine for the W H Smith and Boots-owned
retail chain Do It All. The quarterly magazine will be distributed to
around one million Do It All shoppers as part of a wider loyalty
programme introduced by the company.
FT TV launches web site
Financial Times Television, a division of Pearson Television, has
launched a world wide web site for personal investors and business.
NBC sets up financial service
NBC has launched Europe’s first live 24-hour business and financial news
television service. The channel, which went on air on 11 March, will be
included as part of the Sky Multi-Channel package in the UK.
FutureNet most read in UK
FutureNet, the web site of Future Publishing, logged its 200,000
registered user last week making it, according to Future, the most read
commercial web site in the UK. The Electronic Telegraph has 180,000
FM licence awarded
The Radio Authority has awarded the new independent local radio FM
licence for Great Yarmouth and Lowestoft to East Coast Radio.
Insurer to sponsor Sport Live
Avon Insurance is to sponsor Mirror Group’s cable channel Live TV’s
daily Sport Live.
Company magazine was wrongly included in our report last week on teenage
magazines. Company has a median age of 24 and has not been involved in
any way with the proposed PPA code on editorial content.