NEWS: Yamaha Motor Europe, the European arm of the motorcycle giant ...

Yamaha Motor Europe, the European arm of the motorcycle giant, is revving up its PR activity through sports specialist Jardine PR. The company - which supplies engines and technical back-up for racing teams - has handed Jardine the job of co-ordinating PR for all its international motorcycling activity in an appointment worth in excess of pounds 100,000 in fees. The appointment was made on the basis of Jardine’s performance on the World Superbike Championships (pictured).

Yamaha Motor Europe, the European arm of the motorcycle giant, is

revving up its PR activity through sports specialist Jardine PR. The

company - which supplies engines and technical back-up for racing teams

- has handed Jardine the job of co-ordinating PR for all its

international motorcycling activity in an appointment worth in excess of

pounds 100,000 in fees. The appointment was made on the basis of

Jardine’s performance on the World Superbike Championships (pictured).



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