NEWS: Arthur D Little chooses EMC for European PR

Management consultancy Arthur D Little has switched its estimated pounds 200,000-fee European PR contract from GCI to EMC Euro PR & Marketing Consultants.

Management consultancy Arthur D Little has switched its estimated pounds

200,000-fee European PR contract from GCI to EMC Euro PR & Marketing

Consultants.



GCI, which re-pitched for the account, will continue to handle ADL’s UK

and US media relations while EMC co-ordinates PR in the company’s 22

offices in 13 European countries. EMC, headed by MD Richard Price, has

been handling project work for ADL’s international colloquia ‘Best of

the Best’, where heads of companies discuss business practice. The

agency will now take on ADL’s pan-European press relations programme

using its Euro PR network. It will also exploit conference and speaker

opportunities across Europe and publicise ADL’s management books.



GCI, London has handled the business since January 1995 with the aim of

raising ADL’s profile within the pan-European media. The appointment of

EMC on a retained basis appears to indicate a shift towards a more

events-led approach. ‘EMC were doing more and more European event work

so it made sense for them to handle the pan-European account,’ said ADL

marketing assistant Sophie Brewitt.



ADL has also confirmed a replacement for former European marketing

director Rob Hodges who left the company in November. Jane Morris,

director of marketing and communications at ADL Inc in the US, takes up

the post in July.



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